Worst pr campaigns of 2023. Using every dollar of its undoubtedly colossal marketing budget, Barbie collaborated with a variety of companies – Microsoft, Balmain, and Amazon, Bud Light, the Academy Awards, and More Among Top 10 Worst Woke Offenders of 2023 Nonprofit watchdog the New Tolerance Campaign (NTC) has released its third annual “Worst of the Woke” list — a look back at the year’s most outrageous and disappointing examples of woke culture gone wild. The Deepwater Dec 2, 2022 · This happened, as our financial benchmarking surveys confirmed. They stand by the idea that playful experiences can support Jan 19, 2024 · Start with an indisputable fact: At the beginning of 2023, Gov. rivals to each other for a long time. Nov 29, 2023 · Taco Bell liberates Taco Tuesday. While adland grappled with a heady mix of AI, Barbie, mergers, and the cost of living crisis, it also produced some damn fine campaigns in 2023. For more interesting blogs from us, check out these posts: Best and Worst PR Campaigns of 2022; Top PR Campaigns Tapping into January Awareness Days Dec 20, 2023 · Dec 20, 2023. The winners of the 2023 PRWeek Healthcare Awards. Marketing Brew asked creative minds in the industry to share with us their favorite and Apr 1, 2023 · 1 #DeleteUber Campaign. Collaborators: Fifa, Uplandme, Inc Agency: N/A In the evolving world of women’s soccer campaigns, the Web 3. Tight labor and overhead management, downsizing of office space and modified remote work practices will achieve this prediction. We’re ending Season 6 of the Revitalise & Grow podcast with another episode of The Good, The Bad & The Ugly, where we look at some of the best and worst PR campaigns of 2023 (so far). has fallen 26%, even as the demand for online content has grown exponentially. Chanel No5’s Mother’s Day Poster. Airbnb – Ukrainian Refugees. March 23, 2023. 1. 21, Balenciaga released a separate campaign: the brand’s 2023 Garde-Robe advertising campaign. With only 7. Understandably so, this tweet went viral almost instantaneously, receiving backlash in regard to their insensitivity Dec 20, 2023 · Adidas wins the biggest highs and lows of the year. In 2012, Huggies marketing failed hard with “The Dad Test. As far as Andy Barr, owner of agency 10 Yetis Digital and writer of PRmoment column Good and Bad Jul 23, 2021 · Year: 2023; Who called it out: Adfree Cities; Type of greenwashing: misleading ads about clean energy business; Where: UK; In June 2022, the gas and oil giant launched a marketing campaign – featuring billboard posters, a YouTube ad, and a TV commercial – to promote their clean energy business in Bristol and the UK as a whole. However, a comms slip-up in Thailand sparked by a single social media comment proved disastrous for the brand. Last and by no means least in our list of favourite campaigns is Dove’s ‘Reverse selfie’. Taco Bell looked to free Taco Tuesday from its trademark shackles in 2023. Snapchat's top 10 campaigns of 2023 involved an AR takeover of Tower Bridge and a lens for one of the most memorable ads of the year. Burger King replied to the tweet, adding that 2023 was a year of a lot of PR tidal waves, both good and bad. Jessica Deyo Editor. 6 EasyJet and Broken Seats. Dec 20, 2023 · 1. The popularity of its retro-style shoes has buoyed the brand from the downfall of Yeezy, with demand for the Samba far outstripping supply. Since 2008, newsroom employment in the U. The delivery platform has undoubtedly shown useful to many as dining-in restrictions were periodically imposed in some markets. According to this Power Reviews 2023 survey, 93% of consumers say ratings and reviews are the number one factor in making a purchase. Energy company charges rise. An ongoing campaign first launched in 2021, Reverse Selfie highlights the pressures of social media and the dangers of retouching apps to children around the world. Adidas has started rolling out additional vintage styles Dec 5, 2019 · From the failed launch of Libra, to Facebook Dating, the road to Facebook PR is still littered with banana skins. In total there were 15 activations, but one of the most talked about was the rift to the Upside Down fans spotted on Bondi Beach in Australia. Dec 14, 2020 · Tips for marketing campaigns which will resonate at this time. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year's top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling. Dec 22, 2022 · Gymshark: Taking a bite out of mental health stigma. In Summer of 2022, Iceland’s tourism board launched what turned out to be one of the most iconic PR campaigns of the year. PR stunts can enhance a company's financial stability and visibility. Jan 29, 2024 · Other 2023 PR Trends. Apple is canceling its decade-long effort to build an electric car, according to people with knowledge of the matter. “I don’t understand why you would walk away from all the equity that exists from years of amazing content that has been linked to that brand. Category: Charity. Ronald N Levy says: December 19, 2022 at 8:01 am. Back in March, Pepsi underwent its first rebrand in 15 years. In what has become a PR Christmas classic, here is PRmoment’s calendar of the worst PR crises of the year. But wait. Media outlets will rely more on contributed articles as full-time staff continues to shrink. Zara. Sandra Hobson, director at Limelight PR and Acceleris, describes how the disaster unfolded: “Whilst service outages can be expected (for a very short time), TSB decided to launch the proverbial at the fan when announcing there would be no access to its online banking app from Friday 20 April to Sunday 22 April. Dec 27, 2022 · From Tampax's eye-raising tampon tweets to Burger King's Pride buns, the 7 biggest social media fails by brands in 2022. 2. Dec 19, 2022 · Dove: Be yourself, not your selfie. Other new public relations trends that came up in the survey were: ️Data-driven PR that presents clients and the C-suite with clearly tracked ROI. The “Summer of Barbie” campaign, associated with the 2023 Barbie movie, created a global buzz. It all started when transgender TikTok star Dylan Mulvaney partnered with Bud Light for a promotional campaign. The “Barbie” movie’s marketing engine, from experiential activations to product collaborations Jan 18, 2024 · We couldn’t talk about the best campaigns of 2023 without shining the spotlight on Aldi’s iconic Kate Moss impersonation. I despise this team now as of 2023 by the way due to Travis Kelce. Spotify: Wrapped. Generate Buzz: The Netflix series Stranger Things proved this with an epic season 4 pre Dec 13, 2021 · 17. Amnesty International’s “Pain-Tings”. However, the partnership quickly turned sour when Mulvaney faced transphobic backlash from Zara’s ‘Insensitive’ Ad Campaign. In 2010, the seal of an oil well in the Gulf of Mexico failed, causing the worst oil spill in history. 1d ago. PRmoment Leaders. Burger King’s catchy “Whopper, Whopper” jingles have dominated most of 2023, even giving Burger King the number one share of voice for restaurants in NFL-related conversations. [HBO] has such an amazing reputation for storytelling and great TV from The Sopranos, Sex and the City, Game of Thrones, and so many other franchises. Spotify's Wrapped campaign has quickly turned into a viral, end-of-year event. 8 Bad PR Examples from Industry Experts. Laura Perkes, founder of agency PR with Perkes: “The biggest PR disaster of 2022 has to be Harry and Meghan and their 'win back the public' campaign. 7 Content Marketing Platform. The campaign is centred around a creative featuring a Nov 7, 2023 · HBO Max’s rebrand to Max. Jan 10, 2023 · Harriet Scott, CEO of agency GingerComms : “For me, the stand out PR stunt of 2023 has to be Paris' Distance boutique's Rob it to Get it campaign. Ron DeSantis was in first place, ahead of former President Donald Trump. We'll explore the ingenious strategies behind the content that caught the world's attention and analyze what made them stand out in the crowded digital arena. December 16, 2022. Sep 20, 2022 · Marketing missteps – five of the messiest PR disasters in recent times. For 2023, despite a nationwide recession and inflation, the PR industry will continue to spike in growth and repeat with close to 20% average profitability. Progressive - All of them that featured Flo and Jamie. Burger King's announcement of a new initiative aimed at helping female chefs drew heat on social Photo by Stefan Stefancik/Pexels In 1992, Hoover – the vacuum machine company – ran one of the worst ad campaigns in the history of advertising. Champions of physical and mental health, British fitness apparel and accessories brand Gymshark brought awareness to men’s mental health with Windows and macOS are the two main leading PC systems for a long time, making them. Social media users zoomed in on images from the campaign that appeared to Dec 20, 2021 · Burger King – women belong in the kitchen. 11 of the best PR campaigns and activations of 2022 (according to you) Each month PRWeek UK picks its top five recent PR/comms campaigns and asks you, our expert readers, to choose your favourite. According to a recent statistic, more than 60% of South African children grow up without a father in the home. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen. by PRWeek US staff. Drop us an email: hello@prohibitionpr. Dec 18, 2023 · The stories that defined PR in 2023. MMB’s Toaster Swatches. Bill Varie. With 2,000 people working on it, it was one of the most ambitious projects in the history of the company. TSB’s online banking crisis. Discover More Details ›. Facebook0Tweet00. Hosting in Qatar is where FIFA Dec 7, 2022 · Harry and Meghan. Back in December, Chanel hosted its annual Metiers D’Art show in Manchester. journalists today considering their role extremely important . 10. January. There is no doubt that Nike's ad featuring ex-NFL quarterback Colin Kaepernick as the center of their “Believe in Something” campaign was one of the most controversial ads in recent memory. Creatives from agencies big and small chose their favorite campaigns of the year—that they didn't create. It might feel like 2023 has passed in the blink of an eye, but a heck of a lot has happened. Their advert displayed their new laptop with a screenshot from macOS. RH/Shutterstock. Our latest crisis report broadly focuses on four different types of crises brands have faced so far this year, namely product Dec 28, 2020 · To win a care pack and a new outfit to join in with a virtual cocktail party on Friday 24 April 2020. Aug 17, 2023 · Fifa Women’s World Cup in the Upland metaverse. As anti-government protests swept across PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead. Peter Adams Senior Reporter. The campaign used a mix of advertisement, digital programs and community engagement tactics to connect with 5 million citizens of the metropolis who were affected by the planned metro line. Dec 13, 2023 · Check out 5 of our top entertainment PR campaigns from 2023. 4 Dolce & Gabbana Chinese Ad. Its overarching theme on social media this year has Feb 14, 2023 · For the PR savvy it’s about tapping into the $485m Australians are estimated to spend on Valentine’s Day this year, according to Roy Morgan. BP oil spill. Dec 20, 2023 · The best marketing campaigns of 2023: Our top 3! It’s been a very exciting year in the world of marketing, we’ve shortlisted our top three campaigns that we think have packed a punch! #1 Dec 26, 2023 · 16 Best Marketing Campaigns Of 2024. Receiving an irrelevant pitch. Emily Anderson, head of marketing of ROI Hacks, an education company that focuses on teaching social media marketing, said her worst campaign of the year was a TikTok ad campaign for an ecommerce client. Wars, both literal and cultural, deepened existing divisions between people of different social and political perspectives. Poetra. Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. Dec 5, 2023 · 2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. For the launch of their new sports documentary, KELCE, they knew they could rely on us to generate buzz as large as the Dec 10, 2015 · Sometimes it’s nice, though, if those mistakes belong to other people. Named “/OutHorse_<Your_Email>” the campaign featured gorgeous horses who were trained to walk on a massive keyboard. A well-condensed podcast featuring tonnes of brilliant campaigns and mergers and acquisitions. Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. It was the best of times, it was the worst of times. FIFA, the governing body for soccer — or football, as much of the world calls it — has been facing multiple issues while hosting its 2022 World Cup in Qatar. The Bud Light Boycott: Lessons in Authentic Allyship. “When they decided to step away from Royal duties, the public felt it was a bold move, but could understand why they wanted privacy and to do their own thing. By Kelsey Sutton, Ryan Barwick, Minda Smiley, and Alyssa Meyers. By Eliza Williams 13/12/2023. Feb 22, 2023 · We would like to show you a description here but the site won’t allow us. Dec 24, 2023 · Pepsi. “Plastic is Back” is among the best PR examples for raising environmental awareness. Distance - Rob It Mar 9, 2024 · 9. Without further ado, here are the best PR campaign examples we saw in 2023. However, with the recent marketing campaign, HP Windows. Reputation. Agency: BBH. 9 A PR Crisis Is Not a Verdict! 6- Greenpeace’s “Plastic is Back” Campaign. You could say the same thing about the ads we saw in the past 12 months. Additional trends: . Stumbling through a bad breakup with Kanye West, Adidas seems to have been saved by the Samba. We are going to assess the best PR stunts of 2023 using our expert ranking system, so you can learn what makes a PR stunt successful and how to avoid it sending your organisation down the drain. com. State Farm - Any ads that contain the Kansas City Chiefs. CPB London got it bang on for their poster campaign, ‘Imagine’. 2023 was a tumultuous year with PR disasters aplenty. Omo’s “Father’s Day” campaign. Jan 2, 2024 · Barbie’s PR was in the pink, for Jane Whitham, director of Altitude PR. From memorable collaborations to authentic and purpose-driven messaging, these campaigns set new benchmarks for captivating audiences and leaving a lasting impression. Social Dec 13, 2023 · Advertising campaigns of the year 2023. As an Arab country with human rights concerns, Qatar was a controversial host city for an international event of such magnitude. · 4 min read. “Opposites Attract” by Roladin. KELCE Series Launch. LEGO believes in the power of play as a vehicle for children’s learning. 5 Tesla Cybertruck Demo Fail. Jan 10, 2024 · 8 Best PR Campaign Examples 2023. Mar 25, 2021 · Here are 5 other big brands whose campaigns caused a stir. For those, there are awards ceremonies. So sweet guys. 2023’s biggest PR disasters. LEGO: empowering through play. Airbnb, Taylor Hill/Getty Images, Heinz, Kia, Ikea, Hilton, Vow, Apple, McDonald's. 4% of U. The war in Ukraine continues to devastate the Eastern European nation. Uber Eats’s Iftar Incoming. Here’s our favourites of the year. First, it was fined $5 billion in July and in September it leaked With a diverse range of lifestyle, legal, hospitality, travel, insurance and fitness Digital PR clients, 2023 has been filled with innovative, data-led campaigns that have gained coverage in local, national and industry publications. Every year, companies, brands Dec 20, 2023 · The Barbie Movie. Honorable Mentions: Lume, Verizon commercial with Cecily Strong and Seth Meyers “Sitting on a sign here!”. The “Summer of Barbie” Campaign. S. And why Apple created the worst ad of the year. The campaign saw two existing partners of the poverty-fighting charity, Oxfam, join forces — the Dutch confectioners on a mission to end slavery in the chocolate industry Jun 22, 2022 · The London Dungeon’s meek apology is like PR gold compared to this. So, here’s what we thought were the best and worst social media campaigns from the UK in the last few years - and we’ve even included some handy tips to help you execute (or avoid) similar tactics in your own social media strategies. Huggies makes fun of fathers. Jul 18, 2019 · Journalists' Top Ten Email Pitch Pet Peeves. Published July 11, 2023. But as 2022 comes to a close, let's also take a moment to recall what we can learn from the the campaigns that got things wrong – in some cases very wrong. A message to all PR practitioners: stop doing this. Strikes, layoffs and an economy teetering between boom and bust upended the marketplace. Oct 20, 2023 · 3. If PR campaigns could be emojis, this one would be the chef’s kiss. McDelivery’s “Skip The Dishes". The since-deleted tweet was part of a thread meant to empower women and encourage an increase in the number of women in head-chef roles. Sport. Airbnb’s powerful move to offer housing to 100,000 Ukrainian refugees was a statement of the brand’s true character. As we began a new Carolean era, the global economy remained in the deep freeze; a new conflict exploded in the Middle East; the emergence of AI promised revolutionary change; and climate change became our new reality. and Mattel teamed up to execute one of the most robust, well-rounded marketing campaigns we’ve ever seen. Sep 20, 2023 · Effective PR campaign examples: Establish Trust: Airbnb regularly uses real customer experiences in their advertising. Aldi took advantage of this with an ingenious PR stunt centred around a Kate Moss lookalike holding an Aldi Bag For Life. LEGO City - An Epic Story Written By Kids. Ah, 2022. April . Faced with the possibility of a recession, excess products, and decreasing sales rates, someone in the advertising team thought it would be a good idea to offer two free flight tickets to the US to any UK customer who bought over £100 worth of Public relations is a powerful (and budget-friendly) tool that helps brands connect with the audiences that matter. The campaign is a perfect example of how PR can save a brand in a crisis. But some have only succeeded in banking internet Nov 19, 2023 · Oh and I forgot to mention some of these ads: Geico - All of them especially for the "It's Easy to Geico" campaign. Request Info Find out more. Mar 11, 2022 · International Women’s Day – Imagine campaign. 3 H&M and the “Monkey” Sweatshirt. The brand has become regarded as toxic, dangerous and unethical. Agency: TBWA. Campaign #77 – Girl vs Cancer: Cancer won’t be the last thing that f*cks me. Nov 22, 2023 · In this post, we delve into the best TikTok marketing campaigns of 2023, showcasing how brands have harnessed the app's viral potential to create unforgettable marketing moments. 2023: The year the world went crazy for artificial intelligence, the metaverse and the lures of social commerce. Among the findings, one in two girls said toxic beauty advice on social media causes low self-esteem. In response, Omo launched a campaign for Father’s Day, to give thanks to those who fill the role of fathers in children’s lives. by PRWeek UK staff. Dec 27, 2022, 4:00 AM PST. Your lobbyists federal and regional may tell top management you’re a genius if you create coverage even a few times a Mar 6, 2023 · Here are a few current PR trends to keep in mind in 2023. Let’s start with the obvious: Barbie owned the first half of 2023. Oh Polly. Mar 19, 2024 · In conclusion, the top 5 marketing campaigns of 2023 proved to be a masterclass in creativity, strategy, and emotional resonance. Jul 23, 2019 · To counteract the image, MMRCL came up with the campaign. Duolingo’s Adoption Center. Brand: Girl vs Cancer. co. A social media ad mishap. 1. Burger King’s “You Rule” Campaign. They highlighted the importance of understanding The best ads of 2023 include the Chicago Bears, Nissan, Liquid Death, Stella Artois, and Taco Bell. The Best: 1. It’s something of a step back, with a more retro feel, but a step forward too as it looks effortlessly cool and in line with contemporary design chains. Gain insights from the best and worst examples of PR and apply them to your own strategies for 2024. The UK’s media owners, agencies and brands adopted a solemn tone and reduced their levels of marketing output and activities for the mourning Mar 8, 2021 · In honor of International Women’s Day today, Burger King’s UK Twitter account, @BurgerKingUK, tweeted a ‘joke’ that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Medium: TV, OOH. The campaign boldly ignores community and censorship guidelines to aid understanding of an issue that many women face today. In 2022, beauty brand Dove asked 1,500 girls between the ages of 10 and 17 a series of questions about self-esteem and social media. Mar 25, 2021, 3:15 AM PDT. Geoff Weiss and Tanya Chen. Community charity Girl vs Cancer partnered with creative agency BBH in a campaign to tackle the taboos around sex for those who are living with cancer. Here’s our round-up of the 5 best PR campaigns of 2022: 1. ️Community management tactics that foster a positive community. Nov 28, 2022 · Five days later, on Nov. 2 Pepsi & Kendall Jenner Ad. However, at home and abroad, there are plenty of brands and celebrities which have also been busy putting their feet firmly in their mouths. Source. Eventually, LeBron James got in on the action. This article aims to explain what is a PR stunt and reveal the best and the worst publicity stunt examples. Jul 11, 2023 · 6 campaigns that broke through the creative rut of H1 2023. Then acknowledge that the DeSantis campaign and super PAC Nov 13, 2023 · In this guest post, Media-Wize’s Anthony Caruana and Kathryn Goater take a look at 2023’s biggest PR stuff-ups and, more importantly, the lessons to be had. Economic Turbulence. The Bud Light “Up for Whatever” campaign. We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year. The best ads of 2023 include the Chicago Bears Feb 13, 2023 · Additional ads that underperformed include Temu (Adplan #50, “C” and 2 stars), Michelob Ultra’s two spots, “New Members Day” and “Full Swing Gossip (28 th, “C” and 2 stars and 43 Dec 5, 2018 · Worst PR crisis of 2018 . 0-based metaverse experience from Dec 28, 2022 · The past year has seen plenty of clever, inspiring and creative advertising campaigns. It The Rest of the list 5:Paxlovid 4:He Gets Us 3:Burger King 2:Liberty Mutual 1:Amazon Mustache Girl Commercial. Feb 2, 2024 · 14) Iceland Tourism Board’s “/OutHorse_<Your_Email>” campaign. Corporate. Dec 9, 2021 · The worst PR disasters of 2021. Think: models Feb 27, 2023 · Get in touch with us today to find out how we could support you with your Public Relations. The most offensive PR practice as reported by over 500 journalists -- by far -- is receiving a pitch that is irrelevant to the writers' beat. agrees that macOS is the ‘best laptop’. Below is a look back at each of the 2022 winners. It can be hard to cut through the noise on big awareness days – so launching a campaign that stands out is key. The NGO launched a vintage online store where it exhibits a collection of old plastic packages that were floating in the ocean for more than 50 years. Nike's “Believe in Something. Based around the findings that as many as Dec 16, 2022 · Not so much. Jan 20, 2023 · A Rift to the Upside Down. Dec 14, 2021 · Foodpanda: Delivering piping-hot offense in 30 minutes or less. Tony's Chocolonely, Oxfam, and Glastonbury. Some found Zara’s images offensive. There are no easy years in PR, but even by the hectic standards of this field, 2023 was a doozy. It was tricky but we’ve chosen our top five best Digital PR campaigns of 2023. To learn about reputation management and how to avoid the mistakes made by BP, read: Reputation Management: How to Win Customers and Influence Stakeholders. Winner: ‘When it comes to PR winners in 2023, there’s only one choice, the Barbie movie’s entire promotional campaign. Edelman’s Trust Barometer reports 89 per cent of people are asking brands to shift to producing products that help consumers meet Dec 18, 2023 · Ben Smith catches up with Andrew Bloch to discuss the PR pitches and M&A highlights of 2023. As with 2020, our award for worst PR of the year goes to government comms. "Create Your World” by Pantone. Dec 19, 2022 · One Response to “PR Daily’s top 6 trends for 2023”. Poorly organized PR stunts can negatively impact the brand's image. We pick apart each campaign to take inspiration from some of the most ingenious ideas and dissect where it all went wrong for some of the most cringe-worthy The best & worst campaigns of 2023 Hits, misses and blunders As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year! Here are our top picks for PR campaigns in 2023 so far: 1. Aug 19, 2017 · Don't wait until it's too late to start mitigating the damage. Apple. Dec 14, 2022 · Dove – ‘Reverse Selfie’. Since 2016, the streaming app has provided each user with a "wrap up" of their listening habits which are delivered in colorful, eye-catching graphics. Let’s start with one of the most recent glaring failures, shall we? Bud Light launched this campaign this past spring, with the idea being that with Bud Light in hand, you’re “up for whatever. Things quickly went south when winner Lara Harper, an NHS nurse from Glasgow, was told she couldn’t claim her prize because her 12-hour shift clashed with the virtual party. Richard Cook, director at agency Champion Comms, adds: “2019 has been horrific for Facebook. Apr 5, 2023 · Ticketmaster, SVB, and M&M’s: The biggest brand crises in Q1 2023. Jun 29, 2022 · The 15 Best Public Relations Examples to Inspire Your Next Campaign. ”The multichannel campaign pitted fathers against their children’s dirty diapers. During a 30-second advertisement, the basketball star could be seen being “bleeped” every time he attempts to say the previously trademarked slogan. To promote the summer blockbuster, Warner Bros. Year in Review: Six biggest brand fails of 2023. What happened? Spanish fashion brand Zara is well known for its quirky fashion photography. The second annual ceremony showcased and celebrated the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors. Dec 15, 2022 · Adidas broke the norms and “Redesigned 100%” of its sports bras to provide the perfect fit for all women. Customers were invited to steal its apparel - if they could outrun its new security guard, French Olympian Meba Mickael Zezo, who once ran the 100-meter dash in under 10 seconds. Dec 28, 2023 · Apple pulls the plug on its electric car project. The campaign was “quite successful” on Facebook, but “flopped completely” on TikTok. One of the most talked-about brand fails of 2023 was the Bud Light Boycott. Lessons from the best (and worst) PR campaigns of 2023 Dec 21, 2023 · 21-12-2023. As a long-time strategic partner of Prime Video, SMITHHOUSE has supported the streaming platform in promoting several of its original series. Since Queen Elizabeth II’s passing on 8 September 2022, the nation and the advertising world alike have come to a standstill. ️New social media platforms that will continue to grow in popularity. Nissan’s “Fans” Marketing Campaign. Dec 6, 2023 · 6 December 2023. Featuring the UK Prime Minister, Dove, and Lego. Pepsi’s globe design has been straightened out, and the curvy, lower-case ‘Pepsi’ is now in upper-case and a lot bolder. Golden Corral, Skyrizi, Rybelsus , T-Mobile Well commercial, Progressive, Booking. With inflation, war and interest rates featured across many headlines, the economy in 2023 probably feels more Dec 7, 2022 · PR Trends Shaping the Industry in 2023. NTC’s 2023 roundup features the [] Dec 28, 2023 · So let’s look at 19 major PR successes over the years from companies across various industries and key takeaways to strengthen the impact of your next PR campaign. Tony’s Chocolonely, Oxfam and Glastonbury. The posters created aimed to tackle gender stereotypes in certain jobs and industries. uk or give us a bell on 0113 430 4160. Mar 10, 2021 · However, amongst the worst campaigns, a select few rose above and really impressed us. ”. This vibrant campaign included painting Vogue, Disney, Rimmel and more: Snapchat picks top campaigns of 2023. Zahra Tayeb. MORE MONEY will be brought in by PR as the goals PR can achieve are increasingly recognized. Mar 23, 2023 · Publicity stunts are a double-edged sword for a startup. BP has to be one of the worst PR campaigns in recent history. uvxdglfnzsguieyjqgvc